An enhanced Woolworths Cricket Blast program was launched and Cricket Australia wanted a campaign that included OOH, digital and print.

We designed a look and feel that highlighted the fast and fun environment of the program and directed a photoshoot to match.

Agency: Apparent
Art Direction: Jen Mellander, Adrian Mok
Design: Jen Mellander, Liam Burn
Copy: Jessie Staszkiewicz
Photographer: Toby Burrows